PROD is an industry term for the FCA's "Product Intervention and Product Governance Sourcebook"
(One of the FCA rule books on how financial advisers and investment firms conduct business with you for Appropriate Investment Products and Services)
Advisers/providers are required to assess appropriateness of each component in the value chain to ensure the cost and service of a product or service is suitable/appropriate for you, the individual and your client 'segment'.
How many people are taking a slice of your investment 'pie'?
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