Behavioural Science To Plug Savings Gap
Published / Last Updated on 15/04/2019
We need to tap into what we do habitually and by using Behavioural Science to do this, we can plug the Savings Gap:
- 2 Pay Packets?
- Add to savings when you pay by card?
- Add to savings when you buy online?
- Add 'shop discounts' to savings/pay full shopping bill?
- Add 'air miles' and 'loyalty points' to savings?
- Auto opt in savings 'tax' on pay or spending?
The more it is front us of and easier to 'zip' the odd £5 across to savings the more frequently it will happen and ultimately become habit forming.
We call it Behavioural Saving.
