Behavioural Science To Plug Savings Gap
Published / Last Updated on 15/04/2019
We need to tap into what we do habitually and by using Behavioural Science to do this, we can plug the Savings Gap:
- 2 Pay Packets?
- Add to savings when you pay by card?
- Add to savings when you buy online?
- Add 'shop discounts' to savings/pay full shopping bill?
- Add 'air miles' and 'loyalty points' to savings?
- Auto opt in savings 'tax' on pay or spending?
The more it is front us of and easier to 'zip' the odd £5 across to savings the more frequently it will happen and ultimately become habit forming.
We call it Behavioural Saving.
Related Videos
Interest Rate Effect
Help on how interest rates effect countries, savings, lending and business....
> 10y
