Behavioural Science To Plug Savings Gap

Published / Last Updated on 15/04/2019

We need to tap into what we do habitually and by using Behavioural Science to do this, we can plug the Savings Gap:

  • 2 Pay Packets?
  • Add to savings when you pay by card?
  • Add to savings when you buy online?
  • Add 'shop discounts' to savings/pay full shopping bill?
  • Add 'air miles' and 'loyalty points' to savings?
  • Auto opt in savings 'tax' on pay or spending?

The more it is front us of and easier to 'zip' the odd £5 across to savings the more frequently it will happen and ultimately become habit forming.

We call it Behavioural Saving.

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