Imagine an investment platform like an invest supermarket and in each section there are multiple tins of each investment. You can choose the ones that you like the most.Positives are that choosing an investment and changing investments can be done very quickly and smoothly.However on the downside there are 3 ways in which people could take charges. The charges are as follows: Platform Charges.Investment Manager.Financial Adviser.Some advisers will be looking to try and move clients onto a Platform Service as it allows for them to charge an on-going trail fee.
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