Which Business The Winner
Published / Last Updated on 16/04/2014
The Tale Of Two Companies - Who Would You Choose?
Make Your Choice:
Would you choose Yves & Co* at £10,000?
We assume that you would probably choose Xavier & Co* at £12,000.
So, you would pay more? Interesting isn't it?
Presumably, you would pay more because you get more. Or at least you perceive you are getting more.
So what did Xavier & Co do to attract your business?
- They gave great service.
- They managed your perceptions.
- For that you are prepared to pay them 20% more.
Having systems in place to deliver enhanced service and enhance the perception of your business is a must for your business success.
* These are entirely fictitious companies and not based upon any one company. Any resemblance to real companies trading under these names or similar is entirely coincidental and is not intended as a reflection of the service offered by such companies.
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