The industry regulator, the Financial Services Authority (FSA) is attempting to cut down the number of misleading consumer advertisements by asking people to send in the offending information.
The Financial Services Authority set many rules regarding what can and cannot be included in advertisements. The main rules to comply with say that adverts must be clear, fair and not misleading. This has not been the case and we see many articles that are definitely misleading.
If the FSA become aware of adverts that do not comply with the rules, they have the right to demand withdrawal of the advert and name and shame the firm that issued the advert. They will also be publishing statistics of adverts received and what action has been taken against the companies issuing them.
A tip from us - if you like the look of a product marketed through an advert, always read the full text of the advert. There should be no small print, as any warnings must not be shown smaller than the main text.
Don't just jump into something you may regret. Do some research to see if the product being marketed is right for you.