Sainsburys Sales Rise

Sainsbury’s Sales Rise.

Supermarket chain Sainsbury’s has said that in the third quarter of 2013 sales held strong through a  tough market. The 14 weeks leading to January 4^th sales rose 0.2% excluding fuel and new stores.

This meant that the supermarket chain saw like-for-like sales growth for the 36^th consecutive month. The statement by Sainsbury’s boosted its share price by 3% but by mid-morning the share price had dropped by more than 2%.

Over 28 million transactions were made over the festive period at Sainsbury’s, with shoppers redeeming £120m of nectar points up 9% from the year before. The supermarket chain was the first to update investors on its performance over Christmas.

Sainsbury’s overtook Asda last year to become the UK’s second largest supermarket behind Tesco.

A rise of more than 10% was also seen in the supermarket’s own taste the difference range which offers consumers the stores own brand version of some of the biggest brand name foods.