Support for Digital Property Packs on Sale Grow

Key Takeaway

Digital property packs now have overwhelming public support, with confidence and adoption rising sharply since 2025 — and government reform is accelerating the shift.

Public Support & Adoption

• 86% of recent homebuyers think digital property packs are a good idea (up from 82% in 2025).

• Confidence in sharing documents digitally has jumped from 76% (2025) to 87% today.

• 77.8% believe the home buying/selling process needs reform.

• 85% expect the process to improve within five years.

• Londoners are the strongest supporters: 90.1% in favour.

Government Roadmap

• The Home Buying and Selling Roadmap (published last month) confirms digital property packs will become a core requirement in future transactions.

• The roadmap signals a shift toward digital, transparent, consumer‑focused property processes.

Benefits Recognised by Consumers

Top reasons for supporting digital property packs:

• Speed of transactions – 79%

• Ease of use – 78%

• Real‑time updates – 78%

Consumers expect home moving to finally match digital standards seen in banking, insurance, and everyday services.

Transparency Issues & Pain Points

OPDA highlights several areas needing improvement:

• 40% say digitalisation is the single biggest change needed.

• Nearly 20% were asked to provide the same information 4–5 times during a transaction.

• 66% have been put off moving again due to the “broken” home buying chain.

• Biggest challenges:

  • Chasing updates – 26.8%

  • Obtaining property information – 23.8%

• 58% experienced a fall‑through after an offer was accepted.

OPDA Commentary

Maria Harris, OPDA Chair, emphasises:

• Consumers are ahead of the curve and ready for digital reform.

• People want reliable upfront information, certainty, and fewer surprises.

• Concerns about similarity to the old Home Information Packs (HIPs) are misplaced:

  • HIPs failed due to lack of tech, standards, and infrastructure.

  • Today’s environment — smart data, open standards, secure digital sharing — makes digital property packs viable and effective.

Why This Matters for Us All

• The data shows clear consumer appetite for modernisation.

• Government reform aligns with public sentiment.

• Digital property packs could materially reduce:

  • duplication

  • delays

  • fall‑throughs

  • consumer frustration

• The shift is now inevitable — and the industry must adapt.

Let's hope our appetite has improved given the high cost and ultimate withdrawal of Home Information Packs (HIPs) that launched 18 years ago.