54% of us trust our employers, more than any other business, to provide us with good financial advice.
An employee benefits division of a leading insurer, found in a survey of workers that over half of them thought their employer would be able to offer them sound financial services and access to reputable products.
The research highlights the possibilities for marketing financial products in the workplace. There is enormous potential for the insurance markets alone - estimated at around £4 billion on gross written premium by 2006.
The Association of Independent Financial Advisers (AIFA) said that advice in the work place is cost-effective and provided through an atmosphere of trust. It could be a good form of employee benefits.
The Association of British Insurers also back workplace-based advice and have suggested that the government offer tax incentives to employers, if they provide their employees with access to financial services.
What do you think about having advice at work? Contact us.