According to government reasearch, an increasing section of younger women are going it alone and buying their own home. Likewise, this has increased the buying power of this sector of the public for products, policies and financial instruments that work with property purvchase.
This research, we believe, will mean that many product providers may change the way they operate their business and indeed their marketing strategies to allow for these results. The government attribute this change to the fact that many women are concentrating on their careers rather than family committments.