Unum Provident is planning to raise over £100,000 for sick children during September.
As well as being a sponsor for the event, the insurer has got together a team of 100 people to run the Le Jo’g – the 1000 mile run from Lands End to John O’Groats.
The run will take place between the 14 and 27 September this year and each person will run 10 miles each.
Unum are calling for other insurance companies to join in and raise more money.
Tip: Good luck and wear some comfy running shoes!