Aegon are to keep the 175 year old Scottish Equitable brand, but has organized a marketing campaign to raise the profile of its' parent group. The provider has decided that Aegon's name will feature more prominently alongside the Scottish Equitable brand name in a campaign later this year. Scottish Equitable was founded in 1831, and became part of the Dutch-American Aegon Group in 1994.
Our view:
We are pleased that the strong Scottish Equitable brand is to stay. Aegon are one of the World's biggest insurers and it is right that they should wish to raise profile of the parent company brand alongside the industry popular Scottish brand.