An IFA Promotion survey has found that the internet is the first place that potential clients look if they are planning to take financial advice. A quarter of those polled said that they would first look for information online, followed by 22% who would go to a bank or building society, 20% who would go to a high street independent financial adviser, and 16% who would ask friends and family about how to get financial advice. Only 1% would use the yellow pages or phone books.
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This is why is the Online Independent Financial Adviser of the Year 2004, 2005 and 2006.
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