In a survey by Incepta Marketing Intelligence, on investment brand strength, Halifax has topped the list.
The study analysed the brands of the UK’s 24 largest asset management firms, considering factors such as market pressure, media opinion, and their ability to create consumer commitment. It showed that brands play an important part in the financial world, with about 40% of customers basing their decisions to buy products from a specific company, on this factor.
Our view
As with most leading brands, budget plays a big part. Big is not always best and some leading brands have appalling products, service and performance. Always take independent advice before you part with your money. Take advice from the UK's Online Independent Financial Adviser of the Year.