The Financial Conduct Authority yesterday launched a new advertising campaign to remind consumers of the PPI deadline in 2 years’ time.
An Arnold Schwarzenegger animation is in the new campaign designed to raise awareness that whilst £27bn has been paid out already in PPI claims since 2011 there are still many who may have been mis-sold PPI and have still not made enquiries as to whether they are entitled to compensation or not.
Rather than the usual messages of “I need your clothes, your boots and your motor cycle” or “hasta las vista baby”. Arnie’s FCA message is “Do it now!”
The campaign is being paid for by the eighteen firms including banks, building societies and credit card providers who had the most PPI complaints. Firms have also agreed to a number of steps to ensure that the complaints process is as easy as possible for their customers. These include:
Dedicated phone line and online support: https://www.fca.org.uk/ppi/help-support
Watch the 60 second video advert: https://www.fca.org.uk/media/ppi-campaign-deadline-60-second-tv-advert
Watch the 30 second video advert: https://www.fca.org.uk/media/ppi-campaign-deadline-30-second-tv-advert